Heineken bought their way into the James Bond franchise, turning the character who drinks martinis into a beer-drinker. And today, the company has unveiled a new commercial, featuring Daniel Craig and Berenice Marlohe, the two stars of "Skyfall."
Craig only appears for a few moments. The actual ad focuses on a man who runs around a train, building a house of cards, sliding across an ice room and enjoying a concert before running into James Bond.
Check out the commercial below and see "Skyfall" in theaters on November 9th.
Video:
Source: THR
You must be registered to post comments. Login or Register.
Morbiuswrites: on September 21st, 2012 at 6:07:08 AM
Had more elements of a standard James Bond film than either Casino Royale, Quantum of Solace, or I dare say Skyfall, ever did.
McQueenwrites: on September 21st, 2012 at 6:36:32 AM
Blasphemy!
Heineken is a donkey piss of a lager.
Times are oviously changing but I never thought that such an iconic character like James Bond would be reduced to be associated to a product like this one. Sacrilege indeed.
McQueenwrites: on September 21st, 2012 at 6:59:06 AM
I would have preferred Daniel Craig promoting an Aston Martin than a bloody beer!
boogielwrites: on September 21st, 2012 at 7:48:01 AM
A beer-loving bond? Well that's new. What's next, shaken not stirred?
pornflywrites: on September 21st, 2012 at 7:54:52 AM
Lando Calrissian drinks Schlitz Malt Liquor and married 3 ewoks
WV-Filmswrites: on September 21st, 2012 at 8:26:19 AM
What the hell am I watching? That was terrible.
trailertrashwrites: on September 21st, 2012 at 10:14:38 AM
Avirexwrites: on September 21st, 2012 at 10:56:17 AM
There ladies and gentlemen is the only reason the Bond franchise still continues.
So they can shove more products and bullsh*t at us for us to consume.
Tanman32123writes: on September 21st, 2012 at 11:38:01 AM
stay thirsty my friends!
oh wait, wrong beer...
billofillwrites: on September 21st, 2012 at 11:53:35 AM
Dr No was on the Train, Why no mention of that?
Rangerwrites: on September 21st, 2012 at 12:05:16 PM
@Bullit - 'Heineken is a donkey piss of a lager.' --- I couldn't agree more. Aside from a nice green can and sharp commie red star logo... this beer is literally flavorless. It's about as good as any American beer (you have to chew on the can to get some flavor). And don't get me even started on American 'Lite' beers... LOL!
McQueenwrites: on September 21st, 2012 at 12:24:40 PM
@Ranger: the best lagers are Belgians and Germans, respectively Stella Artois and Warsteiner. Heineken is winning on the marketing department as their ads are dynamic and at times funny where Interbrew (owner of Stella, Budweiser and many others who became Anheuser-Busch after it bought Budweiser) makes boring commercials unfortunately. Interbrew owns +- 90% of all the Belgian beers including the Trappists beers made by monks in their monasteries.
You're definitely a man of many good taste my friend. I'm glad as an American you pointed it out.
Cheers, santé, prosit, na zdrovlje, skål, salute, salud, ziveli, kampaï and bula-bula in Fidjian language!
Mr. Blondewrites: on September 21st, 2012 at 12:47:36 PM
Unless Bond plans to drink Heineken in Skyfall with a straight face and not throw up, this is pure advertising garbage to push a garbage beer. Maybe they can include a scene where Bond beats someone to death with a green Heineken bottle and then pours the rest of the beer on the victim’s face and delivers a cool line like “have a drink on me”. Or maybe he can use the bottle in bed on the latest Bond woman as a sex toy.
I have no problem with marketing a great product as long as it is associated with a film. Especially Bond movies which have historically invented cool gadgets. Or aligned themselves with quality products like the Omega Seamaster watch which was showcased for Casino Royale.
http://www.youtube.com/watch?v=rTCpzeN6ocU
My fav Bond watch has to be the Seiko Liquid Crystal TV watch from 1983 Octop*ssy. Gotta love Moore for this.
